There's been much speculation and debate regarding BMW's decision to go ahead with conception of a front-wheel-drive model. Regardless of whether or not that makes good business sense, there's no denying it's a direct contraction of their decidedly anti-FWD shibboleth.
Zeeboid summed it up nicely with a minor tweak to the old BMW print ad featuring a rabbit as a metaphor for why power should come from the rear. It's a visual comment, so you need to look up.
Why BMW Is Forgetting Its Former FWD Hatred