Let's say you're an engineer at Volvo Trucks working on high ground clearance. How do you test your work? Why not risk getting crushed to death?
That's putting faith in your engineering.
Volvo Trucks are absolutely on top of the advertising game right now. First they suspended their president over Gothenburg harbor, then they let a hamster steer one of their trucks, and then this.
(Hat tip to SalmanOrgUK!)
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