The Winter Olympics already involves people competing on vehicles constructed by car companies. Why not go whole hog and start racing cars?
I propose Finnish Crosskart racing. You have a set car that's fast (o-60 in 3.5 seconds) not prohibitively expensive (it runs a bike engine) and it follows a strict formula, like with bobsleds.
The focus would be on driver skill, and on a tight snow course, it would look awesome.
What sport, whether it's real or one you just thought up, belongs in the Winter Olympics?
What Car Sport Belongs In The Winter Olympics?