Last year, almost 95% of Rolls-Royce cars purchased were personalized by their bespoke workshop. The Phantom was the most popular subject, with 99% of Middle-Eastern, 98% of North American, 95% of European and 86% of Asian buyers individualizing their cars, while Rolls-Royce also increased their revenue by 30%.
Rolls-Royce Customers Love Customizing Their Rolls-Royces